I’m going to be busy this fall.
One of the studios that I do contract work for has given me 13 weddings to shoot between now and December 30th. That takes my fall wedding count up to 15!! That’s no only the most I’ve ever shot in one season, but in one year! Crazy right! I’m praying that I can stay on top of everything and make each one as fun and memorable as possible! But will all of this success, I gotta say that it’s not where I want to be at this point. Yes, I’ll be working more than I ever have but I won’t be making as much money as I could be if all of these clients hired me directly, rather than through a 3rd party. These contract weddings will get me about $7500. If these gigs were my own clients, I’d be making $33k. See the difference?
With that in mind, I’ve started brainstorming ways to get the word out about my photography and replace the income that I make via third parties. First, I’m going to meet with as many event planners and wedding coordinators as possible. I’m going to visit event venues and show my portfolio to anyone who will listen. A lot of times, photographers get hired after hiring these professionals first. Getting on their radar will help me get noticed by more brides sooner in their wedding planning process.
Second, I’ll carry printed samples and business cards wherever I go. Everyone I meet should be able to see and touch my work, everyone I know should know exactly what I’m capable of. Everyone should have one of my cards! And finally, I’ll get more active online via my company Instagram, Website and Youtube channel. Plus, I might start a podcast! While some people think this should be my first strategy, I’m a firm believer in word of mouth still reigning supreme when it comes to getting new clients. While I’m not working or out networking, I’ll be creating as much content as humanly possible for online viewers. This way, they’ll see me in action, get to know me better and start seeing me as an expert in my field. I want to start building trust before I ever meet them in person.
I’m going to make a vision board for myself centered around these things. I want to be reminded of all of the things that I need to do now so I can do the things I want to do later. What do I want to do? Work less, earn more and have adventures. Do you have a vision board? I’d love to see it!